20 Reasons Why Women Wear Makeup
1. 62% of all women wear makeup for confidence and self-esteem
2. Women feel they gain confidence when they wear makeup
3. Women feel more self-assured when they have makeup on
4. Women feel socially competent if they are wearing makeup
5. Makeup provides women with the comfort they need in terms of their relationships
6. Women want to see all the versions of themselves that makeup is able to create
7. Women have fun when they are playing with makeup
8. Women like the ritual of applying their makeup and skin care
9. Women feel that makeup provides them with “me time”
10. Women love the beauty and glamour makeup provides for them
11. Makeup helps women stay current on trends
12. Women love that makeup changes with the seasons
13. Women love that makeup takes them from day into night
14. Women feel that makeup is an extension of fashion
15. Women feel they look better with makeup on
16. Women think they don’t look like themselves without makeup
17. Women like the ritual, the precision, and the power of makeup
18. Makeup is transforming for women’s looks, and their moods (it’s a mood-booster!)
19. Women like that makeup provides them with youth boosting ability
20. Makeup empowers women
