Good things come in cool packages. Korean-Beauty Brand, Too Cool For School Dinoplatz Escalator Mascara, comes in a package that is a drawn model of the Empire State Building featuring “Dinoplatz” The Dinosaur, in a “Dinosaurs Takes New York City” theme. Unique to the world of beauty, Korean Beauty, or K-Beauty as it is referred to, creates innovative products that have playful packaging appeal.
The concept, “to create new from the old,” a collaboration between New York based architect and artist, Hatori Sando and Too Cool For School, is hand-illustrated drawings of dinosaurs roaming around the “forest” of New York City Buildings. K-beauty is known for quality and creativity. What sets Too Cool For School a part from the other K-brands is their collaboration with the globally diverse community of experimental artists who design their artist-collaborative packaging . But, don’t let the dinosaurs and the cute packaging deceive you. When you peel open the box, the actual mascara is incredible in more ways than one.
This part is amazing, so pay attention, because there is a twist to this. The twist is the feature that I love the most about this mascara, it is creative and unique. You can modify your application because the brush is brilliantly versatile. By just twisting the dial, which is at the top of the cap, you personalize your brush. This unique system allows you some real versatility when applying mascara to your lashes. You can fully extend the brush to create length, and curl to your lashes. Or… twist the dial… and the brush contracts and shortens to create thick, voluminous lashes. All this from one mascara and one brush!
The result is sexy, dramatic lashes.
When you put the cute packaging, and the innovative application system aside, the high quality and really amazing formula remains. The mascara is water resistant. There is never any clumping, flaking, or smudging. And it conditions your lashes with Willow Bark. The only thing you have to remember to do is keep the lid tightly closed when you are finished so the formula doesn’t dry out!
What I love most about Too Cool For School Dinoplatz Escalator Mascara ($25) …….is the fact that you can personalize your brush and have a choice of high volume, long length, or curl, or all three together, and you achieve this with one mascara and a turn of the dial! The mascara is long-wearing, water-resistant, non-smudging, non-clumping, and it doesn’t flake! It is a tube-forming mascara, and the best way to rub it off easily is with water in the shower! And Dinoplatz? Well, he’s still wandering in the Forest among the buildings somewhere in New York City! It’s Too Cool!
You Are Awesome!
Sookie, Sylvie and Bobbie Jean (amazing Pix)
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